" alt="Malibu Fire" width="1200" height="740" data-lazy-src="https://usa.inquirer.net/files/2024/12/AP24346183125080-1200x740.jpg"> Firefighters battle the Franklin Fire in Malibu, Calif., Tuesday, Dec. 10, 2024. (AP Photo/Jae C. Hong) MALIBU &ndash
" alt="Why commerce incubator Etaily is venturing into celebrity partnerships for launching digital-native brands" width="2560" height="1707" data-lazy-srcset="https://business.inquirer.net/files/2024/12/commerce-incubator-Etaily-scaled.jpg 2560w, h